Post by account_disabled on Feb 20, 2024 3:38:51 GMT
The business. Link building as part of your larger integrated and robust digital strategy can get you there quicker. I worry that businesses often leave money on the table by waiting for that nirvana to come. They may indeed get there but could they have gotten there sooner The question then becomes how do they move quicker toward that ideal state and what does link building look like in the interim Running campaigns can help for sure but youre not really building upward as quickly as you could be. This is the crux of my worry and problem with running link building campaigns and allowing our strategies to lean on them too heavily When the campaigns stop so will the links.
I know I know Aira launches campaigns all the time. Yes we have Greece Mobile Number List launched many many link building campaigns at Aira over the years and have been nominated for campaignspecific awards for some of them. Ive even written about them many times. Campaignled link building has a very valuable part to play in the world of link building but we need to reframe our thinking and move away from campaigns as the primary way to generate links to a business. Driving the right behaviors Its not just about results. Its about driving the right behaviors within businesses too. Putting link building in the corner of a oneoff project or campaignled activity is not going to encourage habitual link building.
It will drive behaviors and thinking which you dont really want such as Link building is a line item which can be switched on and off Internal processes have to bend or break in order to accommodate link building There is little desire or motivation for wider team members to learn about what link builders do Link building is an isolated activity with no integration Link building results arent consistent you get those huge peaks and dips in performance which can bring into question the marketing spend youre being given Working under these pressures is.
I know I know Aira launches campaigns all the time. Yes we have Greece Mobile Number List launched many many link building campaigns at Aira over the years and have been nominated for campaignspecific awards for some of them. Ive even written about them many times. Campaignled link building has a very valuable part to play in the world of link building but we need to reframe our thinking and move away from campaigns as the primary way to generate links to a business. Driving the right behaviors Its not just about results. Its about driving the right behaviors within businesses too. Putting link building in the corner of a oneoff project or campaignled activity is not going to encourage habitual link building.
It will drive behaviors and thinking which you dont really want such as Link building is a line item which can be switched on and off Internal processes have to bend or break in order to accommodate link building There is little desire or motivation for wider team members to learn about what link builders do Link building is an isolated activity with no integration Link building results arent consistent you get those huge peaks and dips in performance which can bring into question the marketing spend youre being given Working under these pressures is.