The AldiEffect continues in a campaign that cannot help but

In recent months we have been able to observe that, whether at the hairdresser or in therapy, the Aldi effect is here to stay. And Aldi Supermarkets was committed to bringing its products to the most everyday routines to bring them closer to the consumer with the most competitive prices. In this way, the #AldiEffect continues on the streets thanks to the supermarket chain and the DDB agency . It is a feeling of not being able to avoid counting the fruitful purchases that have been made. That is why the context of this effect that seeks to infect everyone can occur anywhere: the pool, a class at the gym or even listening to it in Alexa recommendations. Showing off is in everyone's DNA, especially if we are especially excited about something. And that pride is what Aldi Supermarkets transmits with this campaign . An action that has become an inexhaustible concept with which DDB and Aldi have been making us smile since they launched their #AldiEffect What all the arguments have in common is the wonderful quality of Aldi's products , which is why all conversations focus on them.

The neighbor who can't help but tell her friends how good her melon is, the one who can't stop talking about her wonderful bread during spinning class, the hairdresser who entertains his clients by commenting Email Data on the incredible quality -price of chicken. All this through ordinary characters, who we can meet on a normal day without losing the humor that characterizes the brand. Dionisio Naranjo with the collaboration of Ayala from Harry have been responsible for bringing this fun action to life. In addition, the campaign is also made up of several 10″ spots in which the protagonists leave whatever they are doing and run to the supermarket to get the latest news, lest they be sold out. If you do not display the embedded video correctly, click here . If you do not display the embedded video correctly, click here . If you do not display the embedded video correctly, click here .



If you do not display the embedded video correctly, click here . If you do not display the embedded video correctly, click here . If you do not display the embedded video correctly, click here . If you do not display the embedded video correctly, click here . If you do not display the embedded video correctly, click here . DATA SHEET Brand : ALDI Advertiser : ALDI Client contact : Marta Grasa, Anna Serrano, Beatriz Pulido, Núria Díaz Agency : DDB Creative general director : Jose María Roca de Viñals Creative directors : Matilde Sabrás, Héctor Jurado Art director : Ana Seró, Marta Domínguez Editor : Lidia Gutiérrez, Roberto González, Planning Director : Cristiana Zito Planner : Gemma Domingo Business Director : Irene Bianchi Campaign Manager : Anna Bosch Account Executive : Mar Miró, Laura Ramos Producer : Pedro Ramírez Producer : HARRY Director : Dionisio Naranjo Sound : DELUXE Music : Library music Announcer : Pol Nubiala Pieces : 20″ and 10″ Title : «ALDI Effect» Campaign period : May – November Media agency : Havas.